11|Ralph'coffee recently opened in TaiKoo Li SanlitunAs a collection of all kinds of products of various fashion brands, TaiKoo Li Sanlitun has recently introduced the first Ralph'coffee in the mainland of China. As an extension of Ralph Lauren's lifestyle, Ralph'coffee's decoration style is mainly white and green, full of retro flavor. It provides consumers with boutique coffee and seasonal drinks, as well as T-shirts, hats, handbags, mugs and other peripheral products. Consumers can also unlock a series of immersive experiences such as to take a photo with Polo bear, and feel the young trend culture.12|Anya Hindmarch在中国香港中环开设“我是塑料袋”快闪店继2020“我是塑料袋”活动的成功举办之后,Anya Hindmarch继续在中国香港中环推出“我是塑料袋快闪店”的活动。该快闪店推出的新品包括带有“我是一个塑料袋”主题的手提包,以及一系列SLG精品,包括手机包和名片盒。该店还提供两种尺寸的普通手提袋的个性化服务,顾客可以在手提包上用最多三个字母的首字母进行会标。12|Anya Hindmarch opens ‘I Am A Plastic Bag’ pop-up store at Landmark, Hong KongFollowing the success of the ‘I Am A Plastic Bag’ launch in 2020, Anya Hindmarch continues the campaign with the launch of an ‘I Am A Plastic Bag pop-up store in Landmark, Hong Kong. The pop-up store presents an edit of the collection including totes featuring the ‘I Am A Plastic Bag’ motif along with a selection of SLG’s including phone pouches and card cases. The concept store also offers the personalisation service on plain totes in two sizes allowing customers to monogram with up to three initials.花王将与日本跨境电商服务商Trend Express合作,与中国的网红签约带货。网红在社交网站等平台宣传高级化妆品,通过跨境电商销售。其与带货能力强的个人网红合作,意在打造针对中国市场的新销路。13|Kao Corporations opens up a new market for e-commerce in China selling by online influencersKao Corporations will cooperate with Trend Express, a Japanese cross-border e-commerce service provider, to sign a contract with China's online influencers. Online influencers publicizes advanced cosmetics on social networking sites and other platforms, and sells them through cross-border e-commerce. Its cooperation with the online influencers is intended to create a new marketing channel for the Chinese market.4月28日,松下携手罗森在上海开设了减少用电量的示范店铺。引进防止冷气泄漏的带风幕(Air Curtain)的冷藏柜,同时根据季节和天气调节照明等,用电量和二氧化碳排放量比通常店铺减少2成。14|Panasonic and LAWSON set up energy saving demonstration store in ChinaOn 28 April, Panasonic and LAWSON opened a demonstration store in Shanghai to reduce electricity consumption. The refrigerator with Air Curtain is introduced to prevent the leakage of cold air, and the lighting is adjusted according to the season and weather. The electricity consumption and carbon dioxide emission are reduced by 20% compared with the ordinary shops.日本时尚品牌ZUCCa与东京迪斯尼乐园和东京迪斯尼海洋乐园合作推出了系列产品。该系列共生产了10种产品,其中包括黑白 T恤、背心、单肩背包、挎包等不同种类的单品,米老鼠和米妮作为主要设计元素呈现在系列单品上。据悉,ZUCCa和东京迪士尼打造的系列产品于2021年5月12日在东京迪士尼度假区发售,有机会的朋友可以前往查看。15|Zucca joins hands with Tokyo Disneyland to launch a series of productsZucca, a Japanese fashion brand, has launched a series of products in cooperation with Tokyo Disneyland and Tokyo Disneyland Ocean Park.