49、 million children are online. The Internet both entertains and educates children, however, there are some possible negative cons equences for children who access kid-based Web sites. Advertising on kid-based W eb sites has become both a rapidly growing market for consumer companies and a concern for 。

50、 parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billi on, and together they in flue need $160 billi on of their。

51、pare nts in come.Many critics question the appropriateness of targeting children in Internet adver tising and press to require that children be treated as a special case by advertise rs. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accurac 。

52、y of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Childre n gen erally lack the ability to reject the release of pers onal In formati on to a n advertiser, an even greater problem for children when they are offe 。

53、red incentives (刺激)for providing personal information, or when personal information is required b efore they are allowed to register for various services. Children may not realize tha t in many cases these characters provide hotlinks directly to advertising sites.The Internet does present some chall 。

54、enges for advertisers who want to be eth ical in theirmarketing practices. Many advertisers argue that we underestimate(低估)the levels of mediaawareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and ar e 。

55、 able to make judgments about the products shown in advertisements. However, t his somewhat optimistic and decidedly libertarian view of children runs aground wh en we realize that they are (like a surprising number of adults) unable to judge ac curately between entertainment and advertising.Adults。

56、can fend for themselves but,as marketers, we should be explicit (明确的) about our purpose when advertising to children on the Internet.62. According to the first paragraph, children as an Internet market .A) are becoming increasingly rationalB) are using Internet at an earlier and earlier ageC) have c 。

57、reated a growing advertising marketD) are overtaking the adult market due to their spending power63. Targeti ng childre n for advertis ing is con troversial because childre n .A) are unable to analyze and judge advertisementsB) are unable to cooperate since they are too youngC) often give off inform 。

58、ation that may be dangerous to them.D) are not ready to evaluate advertisementsor information requests64. Many advertisers defend the targeting of children because .A) no actual sales take placeB ) it is up to parents to monitor their childrenC) children understand what an advertisement is trying to 。

59、 doD) children are provided a game in return for the information65. One reason why children are unable to resist giving personal information o n the Internet is that .A) they feel they must follow an adults ordersB) it is presented in connection with entertainmentC) they do not know that the in form 。

60、ati on is going to be read by some oneD) due to their in ability to disti nguish an advertiseme nt from a non-advertisem ent66. In the passage the author wants his marketers to understandthat .A) advertising to children must stopB) a libertarian view in advertising is unethicalC) advertising to chil 。

61、dren must have a clear purposeD) children must be treated differently when advertisingPart V Cloze (15 minutes)Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A), B), C) and D) on the right side of the paper. You sh ould choose the ONE that best 。

62、 fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.We are liv ing in the age of a tele- com muni catio ns revoluti on. In order to kee p from getting _67_ many developing countries are making an intensive effort to st ren gthe n their t 。

63、elecom muni cati ons in frastructure. (基础设施) This will help them _6 8_ the developed countries. It was, after all, advaneed tele- communications_69_ g ave some countries aneconomic advantage _70_ others during the 20th century. There is one place that developing nationsare _71_ improveupon. That ise 。

64、nabling theircitizensandbus in esses to get _72_ to the Web. They are in stall ing adva need optical fibers. Th ese fibers, a millimeterin _73_ can bringthe information super-highwayto their door. The _74_ investments that countries like Vietnam are making m ay seem too great because they still lack 。

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标题：英语四|英语四级模拟题(含答案详解)( 四 )