33、ation network. An insider from Wal-Mart said that more delivery centers were going to be completed this year and the company planned to extend its cold chain delivery system wide enough to cover all Wal-Mart outlets in this country. Meanwhile ，Wal-Mart has been dedicated to importing more food from。

34、foreign countries to enrich the existing list of products on the shelf. In 2013 ，the display area for imported products in WalMarts supermarkets in China increased by 40% compared with the figure in 2012 while the sales increased by 60%. Wine ，chocolates and pistachio nuts from foreign countries are 。

35、 now easily available in the supermarkets of WalMart. It also resorts to its Sams Club ，a business targeting the middle class and rich people in major cities. This is part of Wal-Marts restructuring its business in China. As the rents in downtown areas keep rising ，Wal-Mart has to move to suburban a 。

36、reas. Therefore ，it began to take efforts to attract consumers with cars by providing special services for them. For example ，the categoy of products in Sams Club is much smaller than in Wal-Marts supermarkets. Most of them are well-selected products with high prices. Usually those products are not。

37、available in local supermarkets ，such as the cranberry from the U.S. ，the Chinese cherries from Chile and the red wine from France. It is said that those imported products contribute 30% of the sales of Sams Club in China ，while they can only make up 5% of the sales of WalMarts supermarkets. Greg Fo 。

38、ran said that Wal-Mart China planned to double the sales of the imported foods in the supermarkets while the sales of imported foods in Sams Club is expected to increase five-fold in the following year. It is noteworthy that Sams Club did not develop quite well in the past few years. From 1996 to no 。

39、w ，it only had 10 outlets in China. In the future ，Wal-Mart planned to open two new Sams Club outlets in China every year. Innovations and Challenges For Wal-Mart ，there are still a lot of difficulties in exploring the lesser cities of China. Before it ，Carrefour and Metro both chose the third- and。

40、fourth-tier cities of China as their next destinations of development. More than that ，local companies are more aggressive in that matter. As a latecomer ，Wal-Mart has to face furious competition as well. At the end of 2013 ，Foran said： “If we can choose a proper site for our new outlet and have exp 。

41、erienced people to run the store ，we have great confidence to compete with other retailers.” But in Ren Guoqiangs eyes ，many foreign retailers ，including Wal-Mart ， “did not open the Chinese market successfully”. “I do not think foreign retailers play important roles in the thirdand fourth-tier cities 。

42、 of China ， ” Ren Guoqiang said. “Local retailers in China are learning the merits of Wal-Mart ，while Wal-Mart failed to learn the good sides of local companies.” As he said ，in most cities of China ，if a Wal-Mart supermarket is located next to a local Chinese supermarket ，the performance of local sup 。

43、ermarket is usually better than Wal-Mart. “To some extent ，Wal-Mart did not get the knowhow management in China ，including the knowledge of introduction of products ，their price ，sales promotion and staff incentives. In my opinion ，it should put more efforts in learning the style of local supermarke 。

44、ts.” As for Sams Club ，“If they are run well ，they could indeed support the growth of Wal-Marts business develop- ment in China ，but how much support they can provide for Wal-Marts entire plan remains unknown ， ” Ren Guoqiang pointed out. “Whether Wal-Mart can truly see success in China relies on itsc 。

45、lassic shopping mall business.” Apart from restructuring the offline retail chains ，the efforts and results in the ecommerce field are another important factor for Wal-Mart to succeed in China. Presently ，the sales of Wal- Mart in China accounts for 10% of the international business. The ecommerce i 。

46、s considered to be an important breakthrough point for Wal-Marts business in China. Nowadays ，Wal-Marts ecommerce arm is highly related to the performance of Yihaodian ，a B2C website in China. In 2012 ，Wal-Mart increased its shares of Yihaodian from 17.7% to 51.3% ，turning itself into the controllin 。

47、g shareholder of Yihaodian. The acquisition of Yihaodian by Wal-Mart was a decision directly pushed by the U.S. headquarters of the company. Even though it was later than the rise of ecommerce in China ，it is still bullish on the incessantly growing online shopping market of China. Through Yihaodian 。

48、 ，Wal-Mart is trying to integrate its online and offline business. Presently ，the delegates of them are negotiating about more cooperation in supply chain ，storage ，logistics and self-owned brands. Some experts thought Wal-Mart to be a visionary to choose Yihaodian since the deal can help them both。

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